Are you tired of wasting money on a PR strategy that feels like a black hole for your marketing budget? In this episode of Simple Wins, we debunk the myth that PR is a direct lead-generation tool and show you how to build massive brand credibility through niche media targeting. Steve Turner joins the show to explain why chasing a mention in a major newspaper might actually be the wrong move for your business, and why a targeted Substack mention could be your biggest win yet.
We dive deep into how to align your communication efforts with your sales and marketing goals to ensure you are reaching the right stakeholders. You will learn:
PR Strategy: Why you need to define your specific objective and message before reaching out to any journalist.
Niche Media Targeting: How to identify the specialized newsletters and sub-communities where your actual buyers are hiding.
Brand Credibility: The secret to using human-centric ""hooks"" to turn a boring corporate update into a story that gets picked up by 500+ outlets.
B2B Marketing: Strategies for making your PR efforts work hand-in-hand with your sales team to move the needle on revenue.
Our guest, Steve Turner, is the founder of Solomon Turner PR and the author of PR That Works. With decades of experience, he is an award-winning strategist specialized in helping firms break through the clutter and elevate their brand.
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